How’s your WOMM Working for You?

Your best investment of career time and treasure might be a word-of-mouth marketing (WOMM) campaign.

According to the National Association of Realtors©, 44% of buyers and 43% of sellers chose a real estate agent who was referred by (or was) a friend, neighbor, or relative. You just can’t ignore a business source that powerful.

You’ll get most of your referrals from that small percentage of people who love being matchmakers, and they’ll refer you because:

1. You’ve earned their trust and demonstrated your knowledge.

2. You’ve shown your appreciation their referrals.

3. You gave outstanding service to a past referral, and gave timely feedback to the referrer. (Referrers love successful matches.)

Here are 3 ideas to boost your WOMM:

• Include this message on your voicemail: “If you refer someone to me, please ask them to mention your name, because I give referrals top priority.”
  
  
• Have printed on your business card: “I work exclusively on a referral basis,” or “I appreciate your referrals.”
  
  
• Write and send a monthly e-newsletter, but do it professionally, and only after subscribers give you permission. (You’ll find our email marketing service provider at the bottom of this newsletter. Their website has lots of marketing tips.)

By the way, we appreciate it when you refer other real estate professionals to Continuing Ed Express. To show our appreciation, we have a refer-a-friend feature that gives both you and your referral course discounts. Learn More.