This course will help you identify key property problems that will hamper marketing efforts. An emphasis is placed on finding effective, yet simple and inexpensive, solutions for seller and buyer clients. You will learn these staging skills from experience-based examples, case studies, and itemized procedures.
Section 1 – Getting Started
Chapter 1 – Feeling Décor Challenged?
Chapter 2 – The Psychology Behind Staging
Chapter 3 – Subliminal Factors
Section 2 – The Fundamentals
Chapter 1 – De-Clutter, Clean and Organize
Chapter 2 – Walls and Windows
Chapter 3 – Fixtures, Accessories, Furniture
Section 3 – First Impressions
Chapter 1 – Curb Charm
Chapter 2 – First Steps Inside
Section 4 – Staging Room by Room
Chapter 1 – Kitchen
Chapter 2 – Living Rooms and Great Rooms
Chapter 3 – Family Room
Chapter 4 – Dining Room
Chapter 5 – Bedrooms and Offices
Chapter 6 – Bathrooms
Chapter 7 – Basements
Chapter 8 – Outdoor Areas
Section 5 – Staging for the Seasons: Each Season Has Its Own Charm
Section 6 – What If No One’s Home?
Chapter 1 – Vacant Homes
Chapter 2 – Virtual Reality Staging
Chapter 3 – New Construction
Section 7 – Working With Buyers: Reverse Staging
Chapter 1 – Preparing the Buyer for Imaginative Shopping
Chapter 2 – Keeping Track of Attractive Features
Chapter 3 – Marriage Counseling and Intra-Relational Negotiation
Chapter 4 – Fixer-Upper Anyone?
Chapter 5 – Using NLP when Showing Homes
Section 8 – Feng Shui
Chapter 1 – Using Feng Shui Principles
Chapter 2 – Positive Energy: the Heart of Feng Shui Philosophy
Chapter 3 – The Bagua
Section 9 – Photo Staging and Substantial Improvements
Chapter 1 – Photo Staging is Your Job
Chapter 2 – When Substantial Improvements Make Sense
