Business and Communications Technology

Business and Communications Technology


Course Credit Hrs.
Business and Communications Technology 3.00
1 Required CE Hour & 2 Elective CE Hours
Forget about trend-chasing, and make your own best technology choices.
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  • You must use technology to practice in today’s real estate business environment. However, essential and useful choices can be confused with fast-moving, over-hyped trends and fads that quickly fizzle out. This basic course will help you sort out which technologies will help you succeed instead of wasting your time and money.
    We will also focus on the importance of the human side of communicating. Studies have shown there is a recurring complaint by buyers and sellers about “poor communications” on the part of real estate licensees. Improved communication technology has given us lots of contact shortcuts, and this course will help avoid letting those efficiencies override effectiveness.

    1 Required Hour & 2 Elective Hours of Continuing Education
  • This course will help you understand the fundamentals of how technology can help you better serve your clients. It will also help you understand how to communication effectively with clients through various mediums, and how to manage your business risks when using technology.

    Section 1 – Making Technology Choices
    Chapter 1 – Overview
    Chapter 2 – Common Computer Accessories
    Chapter 3 – A Computer for Every Work Style
    Chapter 4 – Real Estate Business Apps

    Section 2 – Communication Effectively with Technology
    Chapter 1 – Appropriate Communication Choices
    Chapter 2 – Digital Communication Best Practices

    Section 3 – Growing Your Business with Technology  
    Chapter 1 – Generating Business with Email Marketing
    Chapter 2 – Stay in Touch with Social Media
    Chapter 3 – Building and Optimizing Your Business Website
    Chapter 4 – Blogging: Your Personal News Medium

    Section 4 – Managing Your Tech Risks
    Chapter 1 – Back up Everything, and Frequently
    Chapter 2 – Immunize Against Infectious Digital Diseases  
    Chapter 3 – Data Storage and Destruction Procedures
    Chapter 4 – Wi-Fi Hackers are Lurking Everywhere
    Chapter 5 – Intellectual Property Protection
  • Instructor: Jim Luger

    Jim Luger has been a real estate broker and instructor for over 35 years, and has taught thousands of real estate agents and brokers in classrooms and online. He is a member of the Real Estate Educators Association (REEA), and is certified as an online instructor by the International Distance Education Certification Center (IDECC).

    Jim opened a real estate brokerage in 1976, later adding a title insurance agency, and mortgage brokerage. He has also owned a property management company, and has held an insurance license. He has been a certified trainer for an international real estate franchisor, and has appeared on national television and radio programs as a real estate expert.

    You can contact Jim at


Continuing Ed Express will submit your SD real estate continuing education course completions to the South Dakota Real Estate Commission. Per Article 20:69 of the South Dakota Administrative Rules.

Visit the South Dakota Real Estate Commission website for more information about continuing education requirements.

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