The Role of Diversity Marketing in Your Real Estate Practice

The Role of Diversity Marketing in Your Real Estate Practice


Course Credit Hrs.
The Role of Diversity Marketing in Your Real Estate Practice 3.00
3 Required CE Hours
If diversity marketing is a good fit for your practice, you can attract more clients.
  • In this course, you will examine diversity in several dimensions: ethnic, religious, economic, educational, geographic, and generational. You’ll discover ways to modify your business practices to be more attractive to diverse buyers and sellers. You might be surprised to discover how very small changes can yield very large results!

    3 Required Hours of Continuing Education
  • This course will help you recognize, and empathize with, various cultural preferences when representing buyer and seller clients with differing ethnic and cultural backgrounds.

    Section 1 – Multiple Dimensions of Diversity
    • Fair Housing Law and Realtor® Code of Ethics Article 10
    Chapter 1 – Ethnicity and Religion and quiz
    Chapter 2 – Economic and Educational Considerations
    Chapter 3 – Geography and quiz
    Chapter 4 – Attitude

    Section 2 – Diversity and Building Business
    Chapter 1 – Find a Need
    • Identifying Target Populations
    • Finding Diverse Populations
    • Reaching Out to Diverse Populations
    • Are They Real Estate Consumers?
    Chapter 2 – Fulfill a Need

    Section 3 – Identical Treatment or Equal Treatment?
    Chapter 1 – Why the Golden Rule May Not Work
    Chapter 2 – Barriers and Differences and quiz
    Chapter 3 – Developing Strategies
    • Licensee Personality, and Personal Space
    • Communications, and Respect for Traditions
  • Subject Matter Expert:
    Carmel Streater

    Carmel Streater received her Ph.D. in Vocational (Adult) Education from Louisiana State University. She has been a real estate instructor since 1985, beginning her career as an instructor in the large regional real estate brokerage where she worked as a broker and trainer. A thirty plus years veteran of listing and selling real estate, Dr. Streater is known for her ability to communicate information and techniques that can be used by her students to increase their profits while conducting their business in a lawful, ethical and professional manner. She specializes in train-the-trainer and fair housing courses, but also teaches a variety of other real estate topics.

    Instructor: Jim Luger
    Jim Luger has been a broker and instructor for over 30 years. He is a member of the Real Estate Educators Association, and is certified as an online instructor by the International Distance Education Certification Center (IDECC). You can contact Jim at


Continuing Ed Express will submit your SD real estate continuing education course completions to the South Dakota Real Estate Commission. Per Article 20:69 of the South Dakota Administrative Rules.

Visit the South Dakota Real Estate Commission website for more information about continuing education requirements.

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