Professional Standards and Best Practices

Professional Standards and Best Practices


Course Credit Hrs.
Professional Standards and Best Practices 3.00
High standards are the hallmark of a successful real estate career.
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  • Every facet of your business requires that you be mindful of your responsibilities when communicating with others.
    This course will consider examples, in all areas of the real estate business, of what you must or must not communicate to comply with legal, ethical, or socially conscious obligations. All these areas overlap, and when they do, this course will help you decide which duty is the highest responsibility.
  • This course will help you better serve your clients by learning about ethical communication procedures, general etiquette, and effective ways of communicating with clients and colleagues.

    Section 1 – Legal and Ethical Principles of Communication
    Chapter 1 – Fundamental Rules
    Chapter 2 – Honesty and Disclosure
    Chapter 3 – Reasonable Care in Communication
    Chapter 4 – Conflicting Duties

    Section 2 – Socially conscious Customs and Etiquette
    Chapter 1 – Consistency in Communication
    Chapter 2 – Rules of Responsible Communication
    Chapter 3 – Professionalism
    Chapter 4 – Responsible Use of Media

    Section 3 – Effective, Professional Communication
    Chapter 1 – Managing Client Expectations
    Chapter 2 – Negotiations and Re-negotiations
    Chapter 3 – Preserving the Transaction
    Chapter 4 – Difficult Behaviors and Personalities

    Section 4 – The Science of Communication
    Chapter 1 – Professional Counseling Methods
    Chapter 2 – The UVAC™ Counseling Model
  • Instructor: Jim Tice

    Jim Tice has been a real estate instructor for over 20 years, and has taught thousands of real estate agents and brokers in classrooms and online. He is a member of the Real Estate Educators Association (REEA), and is certified as an online instructor by the International Distance Education Certification Center (IDECC).

    Jim entered the real estate business in 1977, in Minneapolis, Minnesota. He has been inducted into a national real estate Hall of Fame, an honor granted to less than 1% of agents nationwide. Jim has served as regional trainer for a national real estate franchise, and as a real estate manager he continues to train and coach new and experienced real estate agents.

    Jim has served for many years on the Minnesota Association of REALTORS® Professional Standards Committee, both as a panel member and as a hearing chairperson, and he has served on the Minneapolis Association of REALTORS® Board of Directors.

    You can contact Jim at


According to MN Statute 45.30 (c), “A Licensee must not receive credit for more than eight hours of continuing education in one day.” The date you receive credit for our courses is the date you complete the final exam, according to Central Standard Time. It is your responsibility to keep track of how many credits you have earned each day.

Continuing Ed Express will submit your MN real estate continuing education course completions to the Minnesota Dept. of Commerce through Pulse Portal. Please enter your correct MN real estate license number at the end of each course in order to avoid delays in reporting. Visit to review your CE course completion history. 

Visit the Minnesota Department of Commerce website for information about continuing education requirements.

Need to get your real estate license? See our Minnesota Pre-License information.

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