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Continuing Ed Express eNews Archive - Real Estate Career Advice

Are Recruiting Ads Worth Their Cost?

Advertising for New Agents!
By Jim Luger, CDEI
Certified Distance Education Instructor 

Finding new agents by advertising might be an acceptable expense.

Let’s say you buy an ad for $100 per week, which gets one response each week, and one new hire each month: a total of $400 spent. Compare this cost with your current average per-agent cost.


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Is the Air Inside That Property Poisonous?
Bad Indoor Air Can Poison You!
By Jim Luger, CDEI
Certified Distance Education Instructor

Each day we breathe about 5,000 gallons of air. Since most people spend over 90% of their time indoors, the quality of air inside directly impacts the health of the inhabitants. Reactions from contaminants can cause a range of health hazards, from mild to severe.

Becoming aware of these hazards and how to test for them is the first step toward keeping your, and your clients’, indoor air healthy.


Do You Really Want That Listing?
Avoid a Listing Agent's Worst Nightmares
By Jim Luger, CDEI
Certified Distance Education Instructor

Before agreeing to represent a seller, ask yourself the following questions:

  1. What are the seller’s expectations, and can I meet them?
  2. Am I competent to represent this seller and this type of property?
  3. If the seller is a friend, neighbor or family member, can I work with them without jeopardizing our relationship?
Learning the secrets of making your listing agent dreams come true, starts with the questions above.

Practice Random Recruiting!
Recruiting on the Fly!
By Jim Luger, CDEI
Certified Distance Education Instructor

This might seem too simple, but one of the most effective ways of finding new agents is to simply ask people you know or meet if they’ve ever thought about selling real estate. You’ll be surprised how many have, and it could lead to a new agent joining your office. 


Develop a Winning Attitude
You Are What You Think!
By Jim Luger, CDEI
Certified Distance Education Instructor 

Your deep-rooted, habitual attitudes spontaneously trigger your thoughts, your behaviors, and the outcomes of your life. Here are two ways to gently overcome attitudes that might be holding you back:

  • Visualize what you want
  • Verbally affirm what you want

Advanced Leadership Skills
High Achievers Seek Help.
By Jim Luger, CDEI
Certified Distance Education Instructor 

High achievers value information, advice, or assistance that will help them achieve their goals as directly, easily, and quickly as possible.

By asking your top performers how you can best help them stay on track with their goals, you can remain a valuable resource to them. If you assume they don't need your help, they might seek it elsewhere.


Ye Olde Ben Franklin Close! 
Closing Techniques.
By Jim Luger, CDEI
Certified Distance Education Instructor

Supposedly invented by Ben Franklin, this closing strategy can help your customers make difficult decisions.

State all the positives of going forward, and then ask the customer for negatives. If the customer gives fewer drawbacks, you can ask, "Does that help tip the balance?"


Closing Technique! 
No Closing, No Sale.
By Jim Luger, CDEI
Certified Distance Education Instructor 

People resist big changes, like buying a multi-thousand-dollar house with a 30-year debt and moving into a new community. Successfully closing a sale requires overcoming this resistance. 

One way to do this is to view yourself as encouraging your clients to do what they really want to do.


Click on the links below to learn more about achieving success in real estate.

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